Dear Colleague,

At Maktoob, we are privileged to be a major part of the Internet story in the Arab world. And with that role, we recognize that we have an overarching responsibility to both our rapidly growing audience—to deliver world-class Arabic-language information and communications services—and to our advertising partners—to ensure the full transparency and best-of-breed tools that foster confidence in our medium.

With this in mind, I am pleased to announce the results of our first audience audit conducted by ABC ELECTRONIC.

Through this certification, Maktoob.com is demonstrating a strong commitment towards providing our advertising partners with accurate, unbiased traffic information. ABC ELECTRONIC presents industry standard, independent data for advertisers and aids the planning of media campaigns, market and competitive analysis and the justification of purchasing decisions.

With the ABC ELECTRONIC certification of our monthly audience base of 6,969,475 unique monthly visitors, our clients will make decisions with trust and confidence.

The move toward transparency and data accuracy is a sign that our company, and our industry, is indeed coming of age, and at Maktoob, we will continue to be fully committed to international online advertising best practices.

More details on the Audit can be found on the ABCE website or download our certificate.

To be sure, there is a lot of work ahead for all of us in our industry – to ensure that we combine global learnings, best practices and regional knowledge to leverage the unique one-to-one power of our medium to create valuable relationships for both brands and their consumers.

We’re looking forward to exciting times ahead as we make history together.

Best regards,

Ahmed Nassef
Vice-President, Maktoob Group
General Manager, Maktoob.com
anassef@maktoob.com
+971504511279